How to make your racing pay for itself
Create amazing sponsorship proposals, develop industry relationships, and turn your passion into profit.
Now you can get marketing partnerships and create a business to make your racing pay for itself that I’ve perfected over the last 20 years…
…boiled down to a step-by-step guidebook with tips, strategies, and tools in a system called Make Your Racing Pay For Itself – available to you right now.
Basically, here’s how you can start from zero and become the guy or gal that businesses call to partner with.
This gets results:
Even if… you’ve never sent a proposal.
Even if… you’re still using the word “sponsorship.”
Even if… you have no network connections.
You can hear the stories of Kris Whitfield and Brandon Barker in the webinar training.
Kris implemented creative problem solving by leveraging relationships to create a win-win-win. He added tons of value.
Brandon is starting a new racing brand business from the ground up.
They get to lean on this system every step of the way.
When I got started, I was writing checks to enter races that I know shouldn’t be cashed. I HAD to win to cover the entry free I had already paid!
That’s a terrible way to race.
Fast forward to today: I have a business that fuels any racing I want to do (whether I win or not).
Hi, I’m Luke Bogacki. You might follow my Facebook page, where we reach thousands and thousands in our niche every month.
… or personally email customers, students, and subscribers who want to hear what I say. (A list that keeps growing, even during a pandemic.)
All of which converts really well into sales of my product that pays for my racing.
The influence is just another bonus to my partners – influence I can leverage in multiple ways.
Not only does my racing pay for itself (letting me race where I want, how I want, and with the equipment I want), but it’s led to a better home life as well.
How did I do it? Can you do the same thing?
People would say, “Congrats on your success, you blew up out of nowhere, huh?”
Well, no, not really.
My website has been around for years and years. I’d been building it up slowly, taking what I’ve learned and tweaking.
I started trying to make racing “work” 20 years ago and haven’t had a “real job” in 15 years.
Out of “nowhere” I had people calling me to partner.
Out of “nowhere” I had thousands of followers.
Out of “nowhere” I had made my racing pay for itself.
Now there's a window of opportunity...
The racing world is just now getting warmed up to the idea that they should update their website. Or develop a mailing list. Or create a brand around themselves.
Regular racers are wanting more. They want more than the free JEGS sticker on their car. They want to have a say in family finances again.
You can get ahead of the curve and look like a genius.
Introducing
Make Your Racing Pay For Itself Course
If you’re ready to take your race program to the next level, build a brand, build a racing-related business, or all the above…
… Make Your Racing Pay For Itself is perfect for you.
Inside the complete course, I share my complete motorsports business and branding system, with the ultimate goal of marketing partnerships and racing that pays for itself.
This is not for people looking for a get-rich-quick scheme.
This is for racers who have the desire to put in the work to make yourself and your program better.
The time to make yourself stand out in the new digital age is now, before others in your series do.
Here’s what you can expect when you join:
- New to marketing parterships? We start with a foundational layer of mindset, financials, and work balance.
- Not sure what to say? The course provides tools, sheets, documents, videos, templates, further reading, and more.
- Want business partners that want to talk to you? I'll show you the exact steps to build those relationships.
- Afraid you'll get stuck? You get lifetime access to the course and the private student-only group.
- Want to do more than just get a company to partner? We outline everything that goes into running your racing as a business.
Plus, I share the tried-and-true modern techniques for all of your options for making money in and around racing. (The course is way more than getting a “sponsor”.)
What makes Make Your Racing Pay For Itself different?
When I got started, I was racing because I loved it. I was racing because it was a hobby. (A serious hobby, I’ll admit.)
But when I realized how much I was pouring into it, I began to stress.
I got married and realized that lifestyle of a negative bank balance wouldn’t work anymore.
I heard other racers talk about how they don’t have a say in home finances because of how much they spend on their racing.
I saw other racers with companies on the side of their car. I needed to learn how to market myself, but I had no idea what I was doing.
“If only someone would pull me aside and just let me in on their secret.”
I could ask a handful of racers and get bits and pieces of the story.
But I could never get the whole story. What’s the big picture AND the details?
After all those years of trial-and-error, I broke it all down into pieces of just the best, proven tactics and skills.
That’s right: Make Your Racing Pay For Itself is EVERYTHING you need to partnerships and making money in and around racing.
I’m 100% sure if you have a question about funding your racing operation, the options and answers are covered in this course.
MODULE 1:
Orientation & Mindset
- Learn how I got my start
- Hear my backstory and what I was thinking as I grew my business
- Learn about limiting beliefs and why they’re important to recognize
- Balancing passion with hard work
MODULE 2:
Universal Truths
- How to promote the right way (no more shameless self-promotion)
- How to build your brand, even starting from zero
- Key elements in the digital age
- Marketing yourself in the digital age
MODULE 3:
Turning A Profit In Your Racecar
- Deciding when to “level up” and how
- Finding opportunities in a season schedule
- Analyzing and splitting the purse
- Backers & Partners
- Managing buy-backs and contingency
MODULE 4:
Marketing Partnerships
- How NOT to get partnerships
- What you SHOULD do to get partnerships, step-by-step
- Getting product marketing partners
- Getting financial backers
- The pitch process, broken down
- Understanding the proposal itself
MODULE 5:
Making Money Around Racing
- How exactly to sell products
- How exactly to sell services
- How exactly to sell knowledge
- What to do for event promotion
BONUS VIDEOS:
Case Studies
- Exclusive interviews with mega-successful racers, entrepreneurs, and corporate leaders
- Kyle Seipel of Spring Fling Million on event promotion
- Scott Woodruff of JEGS on approaching for corporate partnerships
- Mark Petronis of AMT Motorsports on building a side product business
- Wes Buck of Drag Illustrated on event promotion
- Don Oneal of Streetway Marketing
Plus - Each module contains special bonus material with my favorite programs, tips, books, and more
The modules are designed to give you everything you need.
When you’re ready to dive even deeper, you’re covered here too.
I share techniques and strategies alongside each module.
Bonus Material With Module 1
- The three books you should read for mindset, personal growth, and a balanced life (without the fluff)
- Admiration exercise worksheet
- Limiting beliefs exercise worksheet
Bonus Material With Module 2
- THE two books about money, business, and wealth that I recommend for everyone
- Internet advertising training
- Email newsletter training
- Private zoom call with professional financial advisor about budgeting for a season
- Season budget sheet from me & the financial advisor
Bonus Material With Module 3
- Coming soon: Race entry and payout calculator - calculate which races are the most beneficial
Bonus Material With Module 4
- My favorite book on marketing partnerships
- A free extended trial of my favorite email pitch software
- A professionally designed proposal example template to swipe
Bonus Material With Module 5
- Coming soon: Race promotion checklist
Hold on, not done yet.
I’ve stepped it up again to MAKE ABSOLUTELY SURE you’ll love this program.
Lifetime Access
(Including All Updates)
You have immediate access to 100% of the course after purchasing.
Then, you’ll also have access to Make Your Racing Pay For Itself updates I add. I will update the course to make sure I’m giving the techniques that work best, and all students get this information.
This is how I ensure that Make Your Racing Pay For Itself is a long-term investment for your racing program.
Lifetime Support
I never want to leave you in the dark.
If you get stuck or encounter technical errors, I provide a support email 24/7.
Lifetime Mastermind Group
I want you to be able to not just pick my brain, but the brains of the other students in the program, too.
You’ll have lifetime access to the private Facebook group to bounce ideas, ask questions, brag, or network.
Word of warning though…
I don’t want everyone to join this program. I’d rather work with a small group than a bunch of people wanting a “magic switch” of success.
It doesn’t work like that.
In fact, DO NOT JOIN THIS PROGRAM IF:
- You’re looking for a magic switch to turn on to bring in dollars from the sky. This doesn’t happen and you shouldn’t trust anyone that says it will.
- You aren’t willing to put in the work. Again, this will take time. The results are not “instant” – they are for people who understand a one time cost for a lifetime of knowledge is a great investment.
- You don’t have an open mind. I will present to you the techniques and roadmap to get you to where you want to go. But you need an open mind to be able to do everything, even the things that are “different” than you’re used to. You will be told to push your (perceived) limits.
But there are lots of reasons you’d want to join Make Your Racing Pay For Itself.
- Question 1: Do you want to feel okay spending more time and money racing?
- Question 2: Do you want to have a say in home finances?
- Question 3: Do you want to offset the costs of a high racing budget?
- Question 4: Do you want to expand your operation but need funding?
- Question 5: Do you want to earn an income (or even replace your old job) in this industry?
If you answered YES to any of those questions, I believe this program is for you.
THE COMPLETE COURSE
Make Your Racing
Pay For Itself
- Module 1: Orientation & Mindset
- Module 2: Universal Truths
- Module 3: Turning A Profit In Your Racecar
- Module 4: Marketing Partnerships
- Module 5: Making Money Around Racing
- Bonus: Case Studies
- Bonus Materials & Deep Dive Training
- Lifetime Updates & Support
- Lifetime Mastermind Group
12 Monthly Payments of $57
(That’s $1.87 a day.)
If you have any questions, write me an email.
I’d love to help.
MY PROMISE TO YOU
Try the entire course for 30 days, risk free.
Yep. Purchase the course and you get access to everything immediately.
Here’s what you do:
Get instant access to the entire course. Learn and absorb. If you don’t absolutely love it, email me within 30 days and I’ll happily refund all of your money.
I’m confident you’ll love this program, because these are the exact techniques I’ve used to grow my racing operations and, yes, it pays for itself (and then some).
Frequently Asked Questions About
Make Your Racing Pay For Itself
What if I don't want to be a "national" racer?
No problem. You might “pause” the course or you might apply it to different levels at different times. The information works for all racers at all stages.
With lifetime access from one purchase, you can revisit the material when you’re ready to make the jump to full-time racer. We’ve included insights at every level.
I race in [some kind of racing]. Will this work for me?
Absolutely. Literally any type of racing can benefit from this, from horse racing to auto racing to boats to R/C cars.
The mindset and partnership techniques I teach go beyond any one type of sport.
What if I've never had a sponsor or partner before? Can I join?
Yes. Whether you've worked with marketing partners before or not, this program will take you to the next level.
I share information for the hobby racer looking to go a little bigger AND for the "big name" regional/national racer looking to get 100% serious.
How much time do I need to dedicate to the program?
There are about 6.5 hours of video content. However, I would not suggest you sit and consume it at once.
With five modules, you should complete a module per week, to allow sufficient time to take notes, make sure you understand everything, and complete any supplementary material before moving on.
Remember this entire program is on demand - you can move at YOUR pace. If you need to take a break for any reason, it will be waiting for you when you come back.
The skills and techniques, however, will be used for the rest of your racing career.
It's obvious that you're interested...
…or you wouldn’t have gotten this far.
But now the question is:
What are you going to do about it?
Having raced at just about every level, one thing separates the successful racers from the rest:
They see their opportunity and take action.
Is that you?
THE COMPLETE COURSE
Make Your Racing
Pay For Itself
- Module 1: Orientation & Mindset
- Module 2: Universal Truths
- Module 3: Turning A Profit In Your Racecar
- Module 4: Marketing Partnerships
- Module 5: Making Money Around Racing
- Bonus: Case Studies
- Bonus Materials & Deep Dive Training
- Lifetime Updates & Support
- Lifetime Mastermind Group
12 Monthly Payments of $57
(That’s $1.87 a day.)
If you have any questions, write me an email.
I’d love to help.